RASHAI | Decisions and What They Mean
From the War Room to the Boardroom
When there is no single right answer, who decides what is right? On leadership, decision-making and taking responsibility.
Watch the teaser →
Strategist | Speaker | Researcher & Author
Strategic advisor to leadership teams at decision points, shaping direction with them and connecting research, leadership and execution to achieve results.
25 years advising organizations Lecturer, MBA program, The College of Management Academic Studies PhD candidate in Philosophy, Bar-Ilan University Colonel (Res.), IDF

Working with leadership teams at decision points, in setting direction and leading change, with strategic support through implementation.
Advisory page →Signature talks for leadership forums.
See the talks →Books, research and essays (in Hebrew). This is where the thinking comes from: questions of identity, responsibility and meaning behind every organizational decision.
Read →25 years of practice

From the War Room to the Boardroom
When there is no single right answer, who decides what is right? On leadership, decision-making and taking responsibility.
Watch the teaser →In a world that connects everyone, how do we keep the human in sight?
On identity, belonging and human connection in an age when technology mediates our relationships.
Watch the teaser (Hebrew) →When the machine knows everything, what is left for us to understand?
On a winning service strategy in the age of AI: moving from information to genuine familiarity, and from reaction to initiative that creates value.
Enquire by emailNot what the data says, but what we do with it.
On a data strategy that connects insights, decisions and business results.
Enquire by email